Is marketing analytics a good career?

Is marketing analytics a good career?

It’s a lucrative career The median salary for a market research analyst is $63,790, according to the U.S. Bureau of Labor Statistics (BLS).

Do marketing analysts get paid well?

How Much Does a Market Research Analyst Make? Market Research Analysts made a median salary of $65,810 in 2020. The best-paid 25 percent made $93,030 that year, while the lowest-paid 25 percent made $48,040.

What does a marketing analyst do?

A marketing analyst is a professional that analyzes data to support a company’s marketing efforts. The marketing analyst might use the insights they find to help a company make better business decisions—like increasing revenue or optimizing marketing campaigns.

How much do marketing analytics make?

Marketing analytics is a growing, lucrative field. Entering the profession, you can expect to earn at least $50,000 per year. With enough years of experience and skill development, you can easily earn $80,000 or more in many parts of the US.

Are marketing analysts in demand?

Job Outlook Employment of market research analysts is projected to grow 22 percent from 2020 to 2030, much faster than the average for all occupations. About 96,000 openings for market research analysts are projected each year, on average, over the decade.

Is being a marketing analyst Hard?

Requiring a combination of strong analytical skills and creative insights, the role of marketing analyst is often considered the most difficult and demanding in the industry, while simultaneously being described as the most dynamic.

What degree do you need to be a market research analyst?

bachelor’s degree
Market research analysts typically need a bachelor’s degree in market research or a related business, communications, or social science field. Others have a background in business administration or social science. Courses in statistics, research methods, and marketing are essential for these workers.

How do I start a career in marketing analyst?

Pursue an undergraduate degree in statistics, math, computer science, market research, communications, business administration or social sciences. Get an entry-level marketing analyst position. Grow your technical and business skills. Pursue additional certification related to marketing analytics.

What makes a good marketing analyst?

Your Marketing Analyst must have the skills to not only create comprehensible reporting but also to deliver that reporting in a way that you can understand — experience in data visualization techniques and storytelling is a huge benefit, and it helps if they have public speaking skills.

What skills are needed for marketing analyst?

A successful marketing analyst would possess the following skills on their CV:

• Statistical knowledge and experience.
• Attention to detail.
• Marketing training and strategy.
• The ability to interpret information effectively.
• Knowledge of software such as Excel or SPSS.
• Strong written and oral communication skills.