What was Apple Think different campaign?
What was Apple Think different campaign?
The “think different” ad campaign served as a homecoming for Apple in a few ways. It was the first Apple ad produced by TBWA Chiat/Day in more than a decade. Apple dropped the ad agency in 1985, following the notorious “Lemmings” commercial.
What was Apple’s famous slogan from 1997 2002?
Think different
“Think different” is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day.
Who was in the Apple commercial the crazy ones?
It was allegedly initially ‘hated’ by Steve Jobs, although he later came around & changed his mind (classic Steve). Two narrations of the ad exist, one by Richard Dreyfuss and one by Steve Jobs himself.
Why was Apple’s Think Different campaign successful?
Apple attributed the increasing sales to the ”Think Different” campaign. ”It let people know that we’re still around and not going anywhere, so that they can feel good about buying the product,” said Hamilton. Apple’s market share rose to 4.1 percent.
What is the Apple slogan?
Think Different — But Not Too Different
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Who said the quote Here’s to the crazy ones?
Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules…
Why did Apple choose Think different?
At the top of each image was the rainbow-colored Apple logo and the words “Think Different.” Nothing else. The creator of the work was a brilliant art director named Craig Tanimoto. Craig had worked with me for many years (mainly on the Nissan business), and he virtually always had a unique way of looking at things.
Which company bailed out Apple in 1997?
Microsoft
1997: Microsoft rescues one-time and future nemesis Apple with a $150 million investment that breathes new life into a struggling Silicon Alley icon.
What was the famous tagline in Apple?
Think Different
12. Apple: “Think Different.” This tagline was first released in the Apple commercial called “Here’s to the Crazy Ones, Think Different” — a tribute to all the time-honored visionaries who challenged the status quo and changed the world.
Why Apple has a bite in logo?
According to Apple Explained (opens in new tab), Janoff put the bite in the Apple because without it, people found it hard to identify as an apple. In fact, the logo was often confused with a cherry (see below).