How do you describe a persona?
How do you describe a persona?
A persona is the image or personality that a person presents in public or in a specific setting—as opposed to their true self. The word is especially used in the phrase public persona, referring to the personality that a person presents in public and that they are known for by most people.
What is a persona and its characteristics?
Personas are fictional characters, which you create based upon your research in order to represent the different user types that might use your service, product, site, or brand in a similar way. Creating personas helps the designer to understand users’ needs, experiences, behaviors and goals.
How do you write persona?
Generally, when creating a user persona template you should include the following information:
- Persona name.
- Photo.
- Demographics (gender, age, location, marital status, family)
- Goals and needs.
- Frustrations (or “pain points”)
- Behaviors.
- Bits of personality (e.g. a quote or slogan that captures the personality)
What makes a good persona?
You should have roughly 3-5 personas and their identified characteristics. Make them realistic: Develop the appropriate descriptions of each personas background, motivations, and expectations. Do not include a lot of personal information. Be relevant and serious; humor is not appropriate.
What are the different types of personas?
3 Persona Types: Lightweight, Qualitative, and Statistical.
How do you write a good persona?
What should a persona include?
Personas generally include the following key pieces of information:
- Persona Group (i.e. web manager)
- Fictional name.
- Job titles and major responsibilities.
- Demographics such as age, education, ethnicity, and family status.
- The goals and tasks they are trying to complete using the site.
How do I make myself persona?
5 terrific tips for creating user personas
- Don’t confuse demographic and persona.
- Start small, expand after.
- Don’t just ‘come up’ with personas: base them on real people.
- Talk to your users in person, if you can.
- Keep an open mind.
How do I choose a persona?
Whenever you’re asked to create personas, set yourself and your stakeholders up for success. Put in the diligence upfront so that you create the right tool for your goal: Always ask what your stakeholders’ goal is. Find out if your stakeholders plan to create a persona to influence one project or many projects.
How do I create my own persona?
How to create a Persona in 9 steps – a guide with examples
- 1 Step 1: Do research.
- 2 Step 2: Segment your audience.
- 3 Step 3: Decide on the layout.
- 4 Step 4: Set demographic info.
- 5 Step 5: Describe Persona’s background.
- 6 Step 6: Define Persona’s goals.
- 7 Step 7: Define motivations and frustrations.
What is a good persona?
A good persona reflects the as-is state, not to-be. You should stick with the customers you have now, not what you want them to be in five years. It’s the only way personas work. Also, avoid idealizing personas.
How do you name a persona?
The names of your personas should be top of mind for your organization. One technique is to use alliteration such as “Tony the technician”, “Nina the nurse”, or “Amy the accountant”. Another technique is to use plosives.