What makes Hugo Boss special?
What makes Hugo Boss special?
A perfect cut and fit, which customers all over the world appreciate. Two strong brands with distinct target groups. And our commitment to sustainability, culture and sports – that is who we are. HUGO BOSS is one of the leading companies in the premium segment of the global apparel market.
What type of brand is Hugo Boss?
German luxury fashion house
Hugo Boss AG, often styled as BOSS, is a German luxury fashion house headquartered in Metzingen, Baden-Württemberg. The company sells clothing, accessories, footwear and fragrances. Hugo Boss is one of the largest German clothing companies, with global sales of €2.9 billion in 2019.
What makes Hugo Boss different?
HUGO is the sister brand to BOSS, both sitting at the top of the HUGO BOSS empire. Focussing on more trend-led pieces, HUGO weaves between smart and casual for a range that included everything from must-have sweatshirts to vibrate, printed shirts.
Is Hugo Boss a lifestyle brand?
The vision of HUGO BOSS is to be the most desirable fashion and lifestyle brand in the premium segment of the global apparel market.
Who is HUGO BOSS target market?
HUGO is targeted at generally younger and more fashion-conscious customers. In contrast to BOSS, HUGO is targeted at customers who are significantly more fashion-conscious and consider their style of dress to be an important element in expressing their personality.
What is HUGO BOSS mission statement?
HUGO BOSS Fashions Inc Mission Statement Our objective is to continuously increase the desirability of our premium brands, not just in the conventional retail industry and in our stores and outlets, but also in the online business.
What does HUGO BOSS stand for?
innovation, creativity, and progress
Germany. Company Perspectives: HUGO BOSS stands for innovation, creativity, and progress. Its objective is to further consolidate its position as a leading international fashion group and grow with its brands.
What is the Green Square on Hugo Boss?
The Boss Green collection provides the Hugo Boss or fashion fan with fashionable sportswear apparel and sportswear fashions while still carrying high end fashion branding.
Why have Hugo Boss changed their logo?
Modernising design codes and logos The rebrand features new, simplified logos for both Hugo and Boss and a clearer design direction to attract the younger shopper, says Grieder. In 2021, tailoring recovered better than Grieder had expected.
What is HUGO BOSS target market?
Who is BOSS target audience?
BOSS is targeting customers who have the highest standards in terms of quality and fit and attach great importance to an adequate value-for-money proposition. The shopping experience should also meet the highest standards, particularly with regard to personal service.
What is Hugo Boss mission statement?