What is product width and depth?
What is product width and depth?
Width – Number of Product lines. Depth – Product Variation. Length – Total Products.
How do you calculate product depth?
To find the product depth, you can combine the values for each product line and then add them together to find the average product depth. In this example, the line of soccer products has 69 variations, and the line of volleyball products has 52 variations.
What is a product depth example?
Product depth is the number of variations or subcategories of a product that a retailer offers. For example, if a store primarily sells greeting cards, it likely has a lot of product depth, such as 100 different types of sympathy cards.
What is product depth size?
Depth refers to the number of variations within a product line. For example, continuing with the car company example above, a 3-series product line may offer several variations such as coupe, sedan, truck, and convertible. In such a case, the depth of the 3-series product line would be four.
What are the 4 dimensions that make up the product mix?
The four dimensions to a company’s product mix include width, length, depth and consistency.
- Width: Number of Product Lines.
- Length: Total Products.
- Depth: Product Variations.
- Consistency is Relationship.
- Product Market Mix Strategy.
What is inventory depth?
The depth is a reflection of the total number of pieces in the stocking inventory. For example, an air filter, oil filter, and fuel filter carried in stock means a width of three parts, or a part-number population of three.
What is depth and width of distribution?
Sales may be broken down to two components — width and depth — the number of stores distributing, and the sales per store. These components are interdependent— as the number of stores distributing a product expands, the stores start to cannibalize one another, adversely affecting the sales per store.
Is product line and width the same?
The number of products in a product line refer to its product line depth, while the number of separate product lines owned by a company is the product line width (or breadth).
What is width in a product mix?
Width:- The width of the product mix refers to how many product lines the company carries. For Example:- proctor & gamble markets a fairly wide product mix consisting of many product lines including. food, household, cleaning , mechanical, cosmetics and personal care products.
Is product line same as width?
In the product line of sedans, Toyota offers Corolla, Camry, Avalon, etc. Product Length: refers to total number of products sold within a product line. For example, Asus may have 10 different types of netbooks. Product Width: refers to number of separate product lines offered by a company.
What is product line width?
Product line width can be described as the number of parallel product lines a brand or company has on offer.
What is depth of product mix?
The depth of the product mix refers to how many varieties are offered of each product in. the line.