What does the North Face logo represent?
What does the North Face logo represent?
The North Face’s logo consists of a slightly skewed quarter-circle with two lines running within it. This image is an interpretation of Half Dome, a rock formation in Yosemite National Park, viewed from the west, with the sheer north (or northwest) face of Half Dome to the left.
What does North Face stand for?
How did The North Face get its name? The name of the company is based on the north face of the Half Dome in Yosemite, California, to which attention was given on the generalization that the north face of a mountain in the northern hemisphere is regarded as the coldest, iciest and thus the most formidable to climb.
What is the history of The North Face?
The North Face began in 1968 as a climbing equipment retail store in San Francisco, founded by Douglas Tompkins and his wife, Susie Tompkins. It was acquired two years later by Kenneth “Hap” Klopp. The North Face takes its company logo from a stylised drawing of Half Dome, in Yosemite National Park.
Did North Face change their logo?
Brand accused of copycat design by street artist Futura. Apparel brand The North Face has discontinued its use of the atom-like motif that was hotly contested by street artist Futura in January of this year.
What is The North Face slogan?
Never Stop Exploring
Amplifying the brand tagline, “Never Stop Exploring,” the new global prototype inspires customers to get outside and experience the great outdoors. Composed of natural elements and textures, the store environment reinforces the metaphor of customer journey as a path of discovery.
When did North Face become popular?
1990s
The 1990s saw The North Face become one of the staple pieces in the hip hop wardrobe, led by figures such as the Notorious B.I.G. and Sean “Puffy” Combs.
Why is North Face so popular?
They Understand Marketing Better Than Most. Another reason that these jackets have become immensely popular is because the company understands how to market them better than a lot of other companies. You might think that this is just some blanket statement, but consider this fact.
Is North Face logo always embroidered?
A genuine The North Face jacket should display a cleanly made stitch or print of the brand. Check for loose threads on the embroidery, as this is a typical sign of cheap production.
Why is The North Face so popular?
When did North Face become fashionable?
Where did North Face get its logo?
Yosemite National Park
The North Face logo design was inspired by the ‘Half Dome’ peak in the Yosemite National Park, California. The Half Dome, reaching 2694m, is the southernmost summit of Indian Ridge and is named for its distinctive shape.
Who designed the North Face logo?
David Alcorn
David Alcorn designed The North Face logo in 1971. David Alcorn joins the History of Gear Series to talk about his introduction to design, the creation of The North Face logo, and the power of brand.