Is Olympus camera shutting down?

Is Olympus camera shutting down?

Olympus, once one of the world’s biggest camera brands, is selling off that part of its business after 84 years. The firm said that despite its best efforts, the “extremely severe digital camera market” was no longer profitable.

Do professional photographers use Olympus?

Amongst the most popular models chosen by professionals, the Olympus OM-D E-M1 is very high up on the list. In fact, it is the camera Mathieu currently uses for all of his professional work, which ranges from weddings to cooperate events to reportage.

Is Olympus out of business?

Update: The end of an era: Olympus confirms it’s completed the sale of its imaging business to JIP: Digital Photography Review.

Will Olympus cameras survive?

The sans-serif writing has been on the wall for the Olympus name and logo since the camera business was sold to a Japanese investment fund, JIP, back in June 2020. Since then, we’ve seen the arrival of new lenses and the lovely Olympus PEN E-P7 – but that camera will sadly be the last one to ever bear the Olympus name.

What is the future of Olympus cameras?

OM Digital Solutions, the digital imaging company that acquired the former Olympus imaging division, has announced that going forward, its ‘interchangeable lens cameras and lenses, compact digital cameras, audio products, binoculars, and other services’ will be sold under the new brand: ‘OM System’.

Is Fuji better than Olympus?

In general, the Fuji cameras do much better with low light and can achieve shallower depth of field than the Olympus cameras. Also, the dials and controls of the Fuji cameras–though an acquired taste–are absolutely fantastic.

Will Olympus survive?

Without any serious product development and innovation that requires a lot of R&D funding, Olympus Imaging is not going to survive. There is no way JIP is going to pump a ton of cash into a dying company that has basically gotten obliterated by the smartphone industry. And this is the best-case scenario.

Do camera lenses need firmware updates?

Do lenses need firmware updates too? Sometimes, but not as often. With own-brand lenses this is typically done via a separate update and with the lens attached to the camera. Our Olympus quotes both the camera firmware version and any attached lens’s firmware version.