What are the strategies adopted by HUL?

What are the strategies adopted by HUL?

HUL’s growth strategy includes focus on strengthening the core (around 40-45% of company’s business), create categories of the future and drive premiumization. According to its presentation, the company has increased its Ebitda margin by 7.4 percentage points over the last 10 years to 23% in FY19.

How does Unilever promote its products?

Advertising serves as the primary means of promoting Unilever’s products. Many of the company’s brands have advertisements on television and online media. The firm also occasionally uses sales promotion, such as discounts and product bundles.

What is the pricing strategy of HUL?

HUL is following the right strategy in cutting prices. It is a fundamental driven company which will always look for an opportunity to pass on the benefit to the consumers and gain market share, says Shirish Pardeshi, Senior Analyst, FMCG, Centrum Broking.

How does HUL sell its products?

At present, HUL’s products, manufactured across the country, are distributed through a network of about 7,000 redistribution stockists covering about one million retail outlets. The distribution network directly covers the entire urban population.

What is the competitive advantage of HUL?

For distribution — an area of competitive advantage for the corporate major — HUL is now leveraging technology to form smarter market feedback mechanisms, reduce time to market, and improve availability of products, in order to remain a preferred partner for customers.

What is unique about HUL?

With nearly 90 years of heritage in India, Hindustan Unilever Limited (HUL) is India’s largest fast-moving consumer goods company. On any given day, nine out of ten Indian households use one or more of our brands, giving us a unique opportunity to build a brighter future.

How Unilever distribute their products to the consumers?

So, the question is: how does Unilever distribute its products? Well, it uses a range of distribution channels. For instance, its products are available in hypermarkets, supermarkets, wholesales, cash and carry, small convenience stores, and e-commerce sites.

How does Hul distribution work?

HUL’s distribution model ensured product availability through a “wholesaler network,” comprising of redistribution stockists and Clearing and Forwarding (C&F) agents. In this network, wholesalers and large retailers placed direct orders and the company salesman grouped all these orders and directed it to the company.

How many pricing strategies are there?

Read More News on. Apart from the four basic pricing strategies — premium, skimming, economy or value and penetration — there can be several other variations on these. A product is the item offered for sale. A product can be a service or an item.

Is HUL a marketing company?

In technology companies what HUL calls marketing is a combination of the product department and the marketing department. From a tech company point of view, understanding what the ‘customer’ wants, developing a cool product and letting people know about it come under the purview of marketing.

What marketing channel is Hindustan Unilever practices?

HUL uses a mix of demographic, geographic and psychographic segmentation variables to address the changing needs of the customers. It uses differentiating targeting strategies to make the products available to the customer accordingly as per their choice.

How does HUL distribution work?