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How big is the email marketing market?

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How big is the email marketing market?

US$2 Billion
– The Email Marketing market in the U.S. is estimated at US$2 Billion in the year 2020.

What percentage of emails are marketing?

Email Marketing Stats (Highlights) There are 4 billion daily email users. More than 40% of marketers saw budget cuts to email since the pandemic. 64% of small businesses use email marketing to reach customers. Nearly 1 in 5 email campaigns is not optimized for mobile devices.

What percentage of companies use email?

Nearly nine out of every ten marketers use email marketing to distribute content organically. 81% of small businesses rely on email as their primary customer acquisition channel, and 80% for retention. The average open rate for a welcome email is eight percent.

What is the most widely used email client?

Top email clients

  • Apple: 59.8%
  • Gmail: 27.4%
  • Outlook: 4.3%
  • Yahoo Mail: 3.4%
  • Google Android: 1.7%
  • Outlook.com: 0.9%
  • Samsung Mail: 0.3%
  • Windows Live Mail: 0.1%

Which industries use email marketing the most?

Which Industries Lead in Email Marketing?

  1. Retail. Retail is the top-performing industry in the benchmark as multiline and mono brand retailers dominate.
  2. Financial Services.
  3. Travel and Hospitality.
  4. Manufacturing and Natural Resources.
  5. Consumer Goods.
  6. Healthcare.

Is email marketing growing?

Absolutely! It is more relevant now than ever before. Research shows us that email is still the best channel to reach people on, ahead of other channels, even with the increase in popularity of social media and other messaging platforms. Email users are anticipated to continue growing.

What is the market share of Gmail?

Gmail owns around 27.2% of the market share for email As of 2021, 43% of people now open their emails on mobile devices, compared to only 36.1% on a website browser from their desktop.

What percentage of users use Outlook?

9%
The last big name in the email client market is Microsoft Outlook. This client boasts a 9% market share, which puts it just ahead of Yahoo! Mail. Unlike with Apple Mail and Gmail, most of Outlook’s user base comes courtesy of desktop PCs and laptops.

Which companies send the most emails?

These 15 Companies Flood Your Email With the Most Spam

  • Groupon (averaged 388 emails per user)
  • LivingSocial (363)
  • Facebook (310)
  • Meetup (199)
  • J. Crew (175)
  • Twitter (TWTR) (173)
  • Victoria’s Secret (160)
  • LinkedIn (LNKD) (157)

What is user generated content on social media?

User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. UGC comes in many forms, including images, videos, reviews, a testimonial, or even a podcast.

What are the 5 Ts of email marketing?

We all know that content marketing can help build your brand, drive customer engagement and increase revenue. But in order to be truly effective, follow the “5 Ts”: Tease, Target, Teach, Test and Track.